A fascinating world full of
opportunities, new experiences, and success awaits
you. Of all the areas that make up "show business," modeling is the one spending
the most on mass communication media (TV, news, magazines, shows, etc.).
The demand for
professionally trained models is constantly
increasing. Every single day, agencies in charge of promoting products
and services of mass consumption book large numbers of children,
teenagers, and adults for a variety of fun, exciting, and lucrative
modeling jobs.
Patricia Sturla Studios offers you the opportunity to become a professional model, instructing you in all aspects of the modeling trade: runway, photographic work, catalogs, commercials, videos, make-up, hair styling, etc. Patricia Sturla Studios will give you the best training available today and help you develop the skill sets you will need to make your mark as a successful professional model in all the different media.
Q. I just want to be a model, why do I need to take acting classes?
A. Above all, a model needs to "express,
transmit,
and suggest,"
so that the product he/she is promoting can be successfully sold. Acting
is at the base of emotional and corporal expression. Acting training
gives models the opportunity to learn how to use their entire body
and soul to best represent the products they have been hired to promote.
When you're modeling, you are also acting; you have to embody a character
that wholeheartedly and convincingly recommends a particular product
to the company's target audience/clientele. Acting gives you the body
language and the emotional toolkit you need to become a modeling artist.
"If the model's expression was not important, clients would save a lot of money by using dummies to promote their products."
Q. I am not very tall and I don't think of myself as a knock-out; could I become a model anyway?
A. Beautiful, tall, and
slender young
women were once considered the only type of models agencies would hire.
This tendency has considerably changed over the years, and as the world
of modeling, marketing, and advertising continues to evolve, models
of both sexes and all looks are needed: tall, short, thin, fat, young
and old. Ultimately, faces and bodies can be very different, but the important
thing is to be interesting. This is what makes models marketable and successful.
Now that the old standards of beauty no longer apply, nobody is judged based
solely on his/her looks; what matters in front of a camera is the model's ability
to convey emotions, to convince, to communicate. That's the real secret of a
model's professional success. Clients look for people who have "something special"
to say and are particularly apt at making their products stand out.
And that's where Patricia Sturla Studios comes in. We will help you explore,
nurture, and perfect your natural abilities and looks, and become a model
that agencies will find interesting.
"Latin American models are the hottest new commodity."
Q. Are there any opportunities for Latin American
models in Los Angeles? What are they?
A. Los Angeles is the largest Latin-American city in the US. Currently, both Anglo-Saxon and Latin American clients come to Los Angeles in search of a hot commodity: Latin American models. Because of their unique grace and charisma, Latino models are in great demand throughout the entertainment industry. The one thing these clients demand is that models be adequately trained and able to assume the responsibility of delivering professional artistic performances. The city of Los Angeles is the biggest advertising market (television and print publicity) in the US, with companies specializing in commercials, photography, videos, catalogs, etc.